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Getting the most benefit from postcard printing


How do you get your postcards read? How do you get your message remembered? Postcard printing can be a very powerful tool for your business; use these tips to help you get the most benefits and the best results.

*Expect to pay more for a heavier card stock. However, a heavier card stock is more durable and will last longer -- both traveling through the mail and should your customers need to hang onto it.

*Try to pick just one thing to promote on your postcard. Your postcard printing space is pretty limited, and you don't want to confuse your reader or make them lose interest in your message! Give them enough information to get them interested and make them want to learn more. And be sure to give them plenty of ways to get in touch with you!

*Pick a font that is large enough to be easily readable. The smallest font you should consider for postcard printing is 10 point. You may want to choose a larger type so your message can be read at a glance and at a distance. Also pick a larger type if your target audience is older; they'll appreciate the readability! Use a sans-serif font (like Arial or Verdana) for smaller type sizes.

*Include a call to action. Something like "come visit our new location today" may seem like it is obvious, but sometimes you have to tell people exactly what you want them to do.

*Include an incentive. Reward your customers for their response with a special discount or an invitation to a special event.

*Take a friendly tone. How many people out there really like harsh, in your face sales tactics? A friendly message and a positive tone on your postcard printing will make your customers feel good, and possibly more receptive to your offer.

*Don't just shop by price. Look for a company that offers you the best possible quality at the best possible price! When you find a printer who will answer your questions about postcard printing quickly and honestly, offer great suggestions, and listen to your needs -- that's the company you should stick with.

You dont always have to send postcards as a stand-alone piece of marketing. Postcard printing can be very effective when used in conjunction with other materials! Here are some creative ways to use postcards:

*Include a pre-stamped postcard survey with your latest mailing; this makes it extremely easy for your customers to respond.

*Use a postcard as a quick mail-in order form.

*Print up subscription cards or renewal forms for newsletters, magazines, and other periodicals.

*Announce a move to a new location or a change of contact information.

*Advertise a new product or service.

*Send a postcard coupon out to reward your most loyal customers. When they bring it in to redeem it, you can note on your mailing list which customers responded and which didn't. This can help you target future postcard printing

'Getting the most benefit from postcard printing' was brought to you by Advance Printing and Signs Pty Ltd...A true "one stop" PRINTING & SIGNAGE supplier. Want to save TIME, MONEY & STRESS on all your printing needs? Contact us on 02 9749 1966 at 38 Railway Street, Lidcombe, Sydney, NSW Australia 2141

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ADD: 38 Railway Street, Lidcombe NSW 2141 TEL: (02) 9749 1966 FAX: (02) 9749 7587