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PostCard Printing...Create A Postcard That Will Get Read!


Chances are, your custom printed postcard will be going through the mail. These tips will help you create a postcard that is suitable for a trip through the post AND will get read when it arrives!

• Keep your message short and simple. If your message is short and direct enough, your customers will read and understand it at first glance. Your space with post card printing is pretty limited; throwing too much information at your readers is a good way to overwhelm and confuse them. A simple, straight forward message is your best bet.

• Be careful with your quantity. You may pay a higher rate for post card printing at a smaller quantity, but think about the alternative: ordering more cards at a lower per-card price means paying more in total for cards you may not use.

• Be smart about your post card printing mailing list. If you can’t afford postcards for everyone, select the people who have a track record of responding to your offers. Target recent customers with your post card printing -- your company will still be fresh in their minds. Target repeat customers with your postcard printing -- you already have a relationship with them.

• Use colour to grab and hold your reader’s attention. Marketing research shows that full colour post card printing is more effective than single colour or two colour processing. You may want to splurge on full colour post card printing; the results can more than pay for the extra cost.

• Choose your coating carefully. There are different types of coating available to protect your full-colour postcard printing. Aqueous coating is a fast drying, water based coating -- probably the most affordable. UV coating is a glossy, plastic finish; film lamination is a plastic film applied to your postcards. Different types of coating can alter the cost dramatically.

• Make sure you know the postal regulations. You can’t just cut a normal piece of paper to the right size and send it! The smallest size a postcard can be is the size of an index card -- 3 ½ by 5 inches. It must have a minimum thickness of .007 inches.

• Variations in size can be a good thing or a bad thing. An oddly sized postcard can alter both your post card printing costs and your mailing costs, but it can also get more attention from your customers because it stands out.

• Use images to help catch your reader’s eye. You can purchase stock photography and choose an image that is in line with your message. Try to pick a unique image; no sense in using a picture your competitors may have already used!

• Try to time your delivery for a Tuesday or a Wednesday. Why? Because mid-week mail volume tends to be lighter. If your post card is the only thing in the mail, your readers will pay more attention to it.

Now that you have all the tricks & tips about postcard printing, here are "Ten essential elements for post card printing" that can be used as a check list for your successful postcard marketing campaign.


"Post Card Printing...Create A Postcard That Will Get Read!" was brought to you by Advance Printing and Signs Pty Ltd...A true "one stop" PRINTING & SIGNAGE supplier. Want to save TIME, MONEY & STRESS on all your printing needs? Contact us on 02 9749 1966 at 38 Railway Street, Lidcombe, Sydney, NSW Australia 2141

Copyright © 2013, Advance Printing & Signs Pty Ltd
ADD: 38 Railway Street, Lidcombe NSW 2141 TEL: (02) 9749 1966 FAX: (02) 9749 7587