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Twelve General graphic Design and Printing Tips

Your stationery package is often the first (and only) impression your company makes on a potential customer.

How do you create something that looks good and makes the right impression?
These graphic design tips can help you get started.

1. Start with your logo. The first step in a unified company identity is to have a logo that you use on everything. It may be a graphic, or the company name in a special font, or both. Your logo can help convey the personality of your company.

2. Ask yourself a few questions before you start designing. What are you trying to communicate?
What tone do you want to take? Who is the audience?

3. Be consistent in margins. Using the same margins on all pages of your project will help give it a consistent appearance.

4. Be consistent with types. Use no more than two different fonts for best readability. The body text should be no smaller than ten point; if your printing project is geared at an older audience, a larger font will be appreciated.

5. Use graphics. Images can help convey your message -- you know the saying about a picture being worth a thousand words?

6. Use appropriate graphics. Images are composed of many small dots. For best results, make sure the pictures you want to use are at least 266 dots per inch (DPI) or more.

7. Use white space. You don’t have to fill the sheet with words and pictures. Leaving white space gives the eye a break and gives your design a chance to guide the reader’s eye to what’s really important.

8. Balance your layout. Break up the text with pictures. Divide long paragraphs into shorter, easier to read segments. Use headlines to attract attention.

9. Use color judiciously. Studies show that use of color helps increase information retention. It can also help create emotional responses in the reader. Use color to draw attention to important things-- like your company logo -- or to highlight important information -- like a colored screen behind a key point in your presentation.

10. Pick an appropriate paper. Heavier paper will be more durable, but can also be more expensive. Something your customers won’t need to save -- like a sale flyer -- can be printed on lighter, cheaper paper. Something you want your customers to hang onto -- like a custom printed calendar -- should be on heavier stock. You can also consider coating to help your printed items last longer.

11. Think about how often you will need to update your stationery package. If you’ll be making frequent changes to your business cards, advertising information, and other items, you may not want to order huge print runs. However, if you think you’ll be sticking with a particular design or style,you can save money in the long run by ordering larger quantities.

12. Always proofread. Look over everything twice, then ask someone you trust to go over it again. Misspelled words, grammatical errors, punctuation errors, and transposed numbers can make you lose credibility in your readers’ eyes.

"Twelve General Graphic Design and Printing Tips" was brought to you by Advance Printing and Signs Pty Ltd.A true "one stop" PRINTING & SIGNAGE supplier. Want to save TIME, MONEY & STRESS on all your printing needs? Contact us on 02 9749 1966 at 38 Railway Street, Lidcombe, Sydney, NSW Australia 2141

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ADD: 38 Railway Street, Lidcombe NSW 2141 TEL: (02) 9749 1966 FAX: (02) 9749 7587