Studies have shown that the use of full color instead of black and white can increase readership and create a whopping 60% increase in message retention. Almost any printed piece will have greater impact with color.
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How to get an exact color match
If you print a sample color printout on your inkjet or laser printer, there may be some variation from your printer to the offset printing presses. When an exact color match is essential, you can use color books to find thousands of specially mixed inks called pantone colors and get an exact match. One drawback though is that even the full color process cannot produce metallic or very bright colors, but you can pay extra to have these colors printed when an exact match needs to be produced every time.
Color printing also requires proofing prior to printing to ensure that everything is correct according to your requirements and the color is accurate. You can receive an online proof, or request a hard copy. Press proofing is also a common practice to enable the client or designer to be present during press runs to approve all colors.
How to get the most out of color printing
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A good printer can help you get exactly what you're looking for while lowering your costs. But above all, find a good printing company that offers a strong guarantee – if you are not satisfied with the quality because of poor workmanship, they will reprint your job at no charge or refund your money!
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