|Hot Tips Of The Week
|| 18 Nov 2009
Volume 09, Issue 013
||1. Note from David
2. Feature Article:
Getting The Most From Your Promotional Items.
3. Insight Of The Week
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|Hello , |
What an exciting period we're experiencing at the moment! Our Google 'Pay Per Click' campaign is doing great, bringing us many enquiries everyday. Of course our next task is to turn these leads into sales, and luckily we have been able to close the deals more than 50% of the time.
The biggest benefit in managing our own campaign, is being able to monitor our results very closely, to be more precise almost daily and make informed adjustments, based on clear and timely feedback.
For instance, to help us decide which page we want people to see when they click on our ad, we created 2 similar ads with the only difference being the destination page that people first land on. We're currently running a split test by evenly rotating the 2 ads on Google and tracking their response rates. We can then find the more successful version, and keep improving our response rate, to maxmise our marketing dollar.
Google 'Pay Per Click' campaign allows us to pay only when people click on our ads, but it also has the potential to make you lose a lot of money, if you attract the prospects but can't make the sales. It forces you to watch every dollar you spend and become a better marketer.
In support of our marketing exercise, our web site has now grown to nearly 100 pages, and at this rate, I can see us exceeding 200 web pages by the end of next year. By then our website will definitely be a massive resource site...a nice by-product of our online marketing campaign.
This week's feature article is "Getting The Most From Your Promotional Items". It's time to talk about the power of freebies. Everybody loves free stuff! Promotional items - like pens,
key chains, hats, mouse pads, and more - can quickly and easily spread the word about your company, product, or service. Better still, giveaways create positive feelings towards your company. Your generosity will come back to you in the form of more business, which leads to repeat customers and more referrals.
We just searched and found some beautiful mouse shaped, digital display talking clocks. When the clock is pressed, it tells you the current time in a female voice...something nice and unique. During our 3 months challenge, we're incorporating the talking clock in our marketing campaign.
People love to receive the clocks, and it's so nice to see the clocks, imprinted with our company name and website, sitting on the prospect's desk. Every time they press the clock to hear the time, this promotional item reminds them to contact us for any printing assistance...this is the power of promotional printing. You might want to try promotional printing for your company.
If you would like to have one of these clocks, please send me your comments about our e-zine, I'll greatly appreciate your feedback and put a clock aside for you(not many left, so be quick).
Dedicated to your business success and profits
| Getting The Most From Your Promotional Items.
Something as simple as a pen or key chain imprinted with your company logo can have a big impact on your profits. Promotional items can spread your message far and wide for a relatively small investment.
With so many different promotional items available, your giveaways are limited only by your imagination and your advertising budget. Here are some tips to help you get the most from your promotional items.
1. Look at the different options available for each item. Different fabrics and colours for shirts can make a big difference in what you are spending. Pens and pencils can be fancy and luxurious or affordable and simple. Do you think your customers and potential customers will notice a difference, or decline your freebie because you have a plain white pen instead of a shiny black pen with a fancy gel grip?
2. Think about the image you want your promotional items to convey. Maybe your company does need to give out shiny black pens with fancy gel grips -- if the image of luxury and elegance is important to your brand. Choose promotional items that match the feeling of your brand: dignified, lighthearted, trustworthy, fun loving, reliable, etc.
3. How much lead time do you have on production? A simpler item with fewer colours will have a shorter turnaround time than a complicated, multi-surface printing job. Rush jobs can add to your printing costs, so be sure to order as far in advance as you possibly can. Give yourself at least three weeks from start to finish to ensure the smoothest production possible.
4. Look through some promotional item catalogues or websites for ideas. This will help you get an idea of what is available and what it might cost you -- so you can plan your budget accordingly.
5. Talk to your printing professional. You may be able to work together to create a promotional item that is totally unique!
6. Don't pick your promotional item based solely on price. Try to find something that will be useful for your target audience -- if they want to carry it around, you've got a winner.
7. Don't pick your promotional item based solely on what is popular. Trends come and go, and you don't want to be just another person jumping on the bandwagon. A unique promotional item will help you stand out.
8. Share your promotional items with your employees. Your hardworking staff will appreciate the gift -- and will carry your promotional items around for more brand exposure! You can build company loyalty and company awareness at the same time.
9. Test samples of your promotional products on employees, clients, and others. You may find surprising results -- that goofy stress ball could be a hit with your staff. Clients may not be interested in wearing your company colours. Tote bagsprinted with your logo may be more popular with female clients and employees than with males. You never know what you'll find! A little sample testing can help save you from making a huge mistake.
The more flexible your promotional items are, the more audiences they will appeal to. If you can hand your promotional items to customers, prospective customers, employees, vendors, and dealers, you've got a winner on your hands.
"Getting The Most From Your Promotional Items" was brought to you by Advance Printing and Signs Pty Ltd...A true "one stop" PRINTING & SIGNAGE supplier. Want to save TIME, MONEY & STRESS on all your printing needs? Contact us on 02 9749 1966 at 38 Railway Street, Lidcombe, Sydney, NSW Australia 2141
(C) 2009 David Ji - Advance Printing & Signs