|Hot Tips Of The Week
|| 4 Nov 2009
Volume 09, Issue 012
||1. Note from David
2. Feature Article:
How To Get The Most Benefit From Christmas Card Printing.
3. Insight Of The Week
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|Hello , |
We're in the 6th week of our challenge to increase our company turnover by 25% in 3 months. Rather than sharing our detailed marketing activities, I'd like to talk briefly about the online marketing channel we're exploring:
The internet, has forever changed how companies advertise! Instead of flipping through the 4 inch thick yellow pages, prospects now type their problems, or whatever they are looking for, into a search engine, to find the precise information they're after.
More and more businesses are recognising this trend, and internet advertising, such as " Google Adwords " is becoming very competitive and complicated.
Inspired by business philosopher Jim Rohn's philosophy: Don't wish it were easier - wish you were better." We decided for the first time, to manage our own "Google Adwords" campaigns, after having relied on a third party to run our "Pay Per Click" campaigns, up until now.
As you can imagine, this is a very time consuming process, involving hundreds of hours of studying, researching, preparing, practicing and testing...but we're willing to do whatever it takes to be successful in this market. Hopefully by our next issue, we will have more data to analyse from our online campaign, and be able to share some good ideas with you...
Christmas is only one and a half months away - a wonderful time of year to thank people. November is the month to arrange your Christmas card printing, to be ready for mailing to the people you value, for their contribution to your company, past, present and indeed in the future.
Sending Email cards, would at first glance, appear to be a convenient, low cost alternative for you, but remember this whole exercise is about the receiver(your customer), plus there is always the risk of your Email cards ending up in the junk folder, or being deleted by mistake and never being seen at all.
Posting Christmas cards through the mail, shows you value your clients and take them seriously enough to go the extra mile, so with this in mind, we prepared our feature article " How To Get The Most Benefit From Christmas Card Printing "Enjoy!
Dedicated to your business success and profits
| How To Get The Most Benefit From
Christmas Card Printing
Sending custom printed Christmas and holiday cards, on behalf of your business, isn't just spreading the good cheer -- it is also an opportunity for some great marketing! These tips can help you share the spirit of the holidays and the profits.Christmas card printing can help you keep your business in the minds of your customers, during the busy holiday season.
* Try not to offend anyone. Choosing a non-religious greeting like "Happy Holidays" or "Peace on Earth" spreads that holiday spirit to all.
* Stand out by skipping the Big C. Instead of sending a Christmas card, think about a custom printed New Year's card, with wishes for the coming year. Time your delivery for the week between Christmas and New Year's and invite your customers to ring in the New Year with your great products or services.
* Pick a postcard. Postcards are usually the first things read in the day's mail -- all you have to do is flip it over. A custom printed holiday card brings instant cheer and instant attention to your business.
* Special shapes stand out. Are you a real estate agent? Pick a card in the shape of a house! You want the recipients to like your Christmas card printing enough to keep it out of the garbage can. If your holiday card is on display, your business is on display too!
* Make your invitation open ended. "We'd love to see you at our Holiday Open House, but if you can't make it, feel free to stop by any time!" Christmas card printing is a good place to mention any special holiday hours, sale days, and other special events.
* Keep track of your response. If your holiday card or postcard doubles as a coupon or gift certificate, you can actually track the response to your mailing. The information will help you plan future marketing and promotions.
* Extend your holiday season. Let's say you hold an open house, and the Christmas or holiday postcards you mailed serve as the invitations. You now have a list of everyone who came out to your special event! Send them a thank-you note and keep your business and event in their thoughts even longer.
* Leave the business card out. You've got your business name on the card already. You've got your address on the card already. Including a business card in your Christmas card just ends up looking tacky.
* Handwriting gets noticed. If you have the time (and desire) -- include a personal, handwritten note and signature on your Christmas card printing. People will notice the difference. If you start preparing your cards early enough, you can write up just a few cards every day, rather than doing the whole bunch at once. A handwritten note, is a great way to recognize extra-special customers.
If your customer list is too big to be able to send a holiday greeting to everyone, here are some tips to help you trim your list:
* Target your most recent customers with your Christmas card printing. Your business will be fresh in their minds, and you can reinforce the impression with a holiday greeting.
* Target your most frequent customers with your Christmas card printing. They have demonstrated their loyalty to you; reward them with a special discount or an invitation to a special sale.
* Target the big spenders with your Christmas card printing. Your holiday greeting may just be the inspiration to come and spend more.
* Don't forget the folks you haven't heard from in a while. A personal invitation to a holiday sale may bring them back.
"How To Get The Most Benefit From Christmas Card Printing " was brought to you by Advance Printing and Signs Pty Ltd...A true "one stop" PRINTING & SIGNAGE supplier. Want to save TIME, MONEY & STRESS on all your printing needs? Contact us on 02 9749 1966 at 38 Railway Street, Lidcombe, Sydney, NSW Australia 2141
(C) 2009 David Ji - Advance Printing & Signs