Because flyer printing is so handy, economical and effective, flyers are one of the best, most affordable marketing tools.
A flyer is your silent salesperson that represents you to your customers and readers, so make sure your flyer looks professional. Always print enough to ensure your marketing message will reach as many customers as possible: flyers can be posted in shops or public places, handed out personally, letterbox distributed, mailed out to prospects, inserted into your company's presentation folder, given out at trade shows, used as sales reps' selling aids, or even sent out with invoices, statements or payments.......
Flyers normally come in four standard sizes, A4 size(297 x 210mm), A5 size(148.5 x 210mm) , A6 size(148.5 x 105mm) or DL size (99 x 210mm) , they can be printed on one or both sides. A very popular size is A4, either left flat, folded to DL to fit standard envelopes or folded in half, providing 4 pages of A5. Try to stick to standard sizes to minimize paper wastage.
Flyers can be printed in a wide variety of colours ranging from one colour printing to premium full colour finish. For full colour flyers, a heavier weight, high gloss coated stock is chosen to achieve a more vibrant colour in order to create a greater impact.
Want to create high impact flyers that will catch people's attention and stand out from the rest? Give great consideration to the following points:
Do proper research
Thoroughly research your product and market, you can not design a flyer effectively without doing your research
Define your ideal customers or readers
Every product with a market has a perfect customer. Who is your ideal customer? If you don't know any of this information, get on the phone and ask your prospects and customers.
Define the purpose of your flyer
This will help you decide what message you want to communicate, and the feel and tone to be used in your flyer to make it work for you.
Get your message out loud and clear
When your market is crowded with competitors, how do you get your message to stand out amongst all the 'noise' out there? What's the uniqueness of your business over your competitors?
Have a powerful, benefit filled headline
The headline accounts for up to 80% of the success of any marketing message. It's the single most important component to attract the prospect's attention. If you don't have a good headline, ring us on 02 9749 1966 for help.
Provide enough information, with the right format
Give enough facts, tell prospects everything they need to know. Don't be afraid of long copy but the design needs to provide lots of white space. Lots of white space gives the eye the ability to jump into the text and scan through the text very easily, which will keep people involved in your message. Determine the size of your project carefully to be sure your flyer doesn't look too busy.
A good picture is worth a thousand words
All photos and graphics must contribute to your marketing message. Select pictures that can describe your business better than words. Also make sure you always caption photographs to increase the impact of your message.
Strategies to increase customer response
Guarantee customer satisfaction, erase all risk from the customers; Make it simple for your customers to deal with you; Offer incentives, create an irresistible offer; Give specific instructions on what action you want the reader to take. All these strategies will increase your chances of having a successful marketing campaign with your printed flyers.
Design your flyer professionally
Flyer design takes skill and creativity to make a flyer outshine the rest of the competition, so you may want to look at our graphic design section to learn some common design tips, or to use your printer'ss designer to create a first-class piece.
Print enough flyers
If you're using your flyers for letterbox drop, expect that most people will throw away your printed piece. Print as many as you can to cover more post codes because in the end it is a numbers game, but test , test, test your marketing message before committing to a big quantity. Using full colour printing will increase the impact of your flyers thus increasing your chances of getting your message read.
Deal with a responsible printer
"How To Create High Impact Flyers That Will Stand Out From The Rest" was brought to you by Advance Printing and Signs Pty Ltd...A true "one stop" PRINTING & SIGNAGE supplier. Want to save TIME, MONEY & STRESS on all your printing needs? Contact us on 02 9749 1966 at 38 Railway Street, Lidcombe, Sydney, NSW Australia 2141
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