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Hot tips & Ideas Update, Issue #010
October 06, 2009

Web-monthly update new

Hot Tips Of The Week 7 Oct 2009
Volume 09, Issue 010
1. Note from David

2. Feature Article:
How To Get The Most Benefit From Your Promotional Calendar Printing.

3. Insight Of The Week

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Note From David


Hello ,

Well, we're in the 3rd week of our
" 3 months challenge"! This is a great opportunity for us, to turn our dreams to reality, though on the surface, the idea of increasing our turnover by 25% in 3 months, seems too bold - after all, we haven't experienced such a jump in sales in our 11 year trading history.

The most obvious benefit of a challenging goal like this, is that it forces us to take massive action. A mediocre degree of effort would not bring us the results we're seeking in such a short time. Also a more strategic approach is required when executing our marketing plan.

There is no a magic bullet for achieving a 25% increase turnover in only 3 months, but if I can find 8 strategies, each of which gives me about 3% increase, it will certainly give me the 25% increase I desire. Actually with the compounding effect, an increase of only 2.8% in sales from each of the 8 strategies would give the desired 25%! Now, an overwhelming task is divided into several smaller, more manageable projects.

In the last two weeks, we have started two marketing campaigns(I will share my thoughts and our results with you in the next issue).

In order to increase the response to our marketing message, we've included a beautifully printed desktop calendar, to go with our marketing pieces. If we don't get a direct response from our campaign, this nicely designed calendar will still maxmise our chance of displaying all our contact details in front of our prospects(probably for a full year!)

Our calendar serves as a printed sample from our company as well, as now people get to see the quality and workmanship they can expect from us.

I believe a lot of you will be interested in knowing a bit more about calendar printing, so I have prepared our feature article "How To Get The Most Benefit From Your Promotional Calendar Printing" for you, enjoy!

Dedicated to your business success and profits

David Ji
Feature Article

How To Get The Most Benefit From Your Promotional Calendar Printing.

Giving a custom printed calendar to your customers is a great way to keep your business in the public eye. It's the extras that will make the difference between a calendar printing that gets ignored and one that is used on a daily basis.

# Partner with other local businesses. Joining forces with other businesses in the area can help add value to your custom printed calendar and cut down on printing costs. Decide in advance how much of your calendar printing you want to offer -- a joint sponsorship, a single-month sponsorship, etc.

# Include coupons. Use the inside of the front or back cover for coupons for your customers. Not only will your calendar printing keep your business name in front of the customers, it gives them a reason to make a purchase.

# Pay attention to other local events. Including local events in your promotional calendar printing will make it that much more useful to your customers.

# Use your monthly calendar as a portfolio of your best work. Are you an architect? Show off your best house designs -- one for each month. An advice columnist could create a weekly planner with "best of" advice for each week of the year.

# Think about dividing the year. Instead of sending one custom printed calendar for all twelve months, divide the year into quarters and send calendars every three months! Maybe your clients would like a pocket-sized monthly calendar card to keep in their wallets and purses. Just be sure your new calendar arrives before the start of the month!

# Take advantage of the seasons. A garden supply store could send out a spring planting calendar. A farmerís market or food store could include seasonal recipes. Keep the spirit of the season in mind and your calendar printing will always feel current. If your extras are useful enough, your clients will keep them long after the year is over.

# Make sure it survives the year. Print your calendar on heavy paper. Laminate it for extra protection. A year-long calendar that falls apart in March is a waste of your calendar printing budget!

# Make it a fundraiser! Partner up with a local charity and sell your calendar to raise funds. You get the benefit of extra publicity from the charity work AND the feeling of doing something good for your community.

# Go for uniqueness. Talk to your calendar printing professional about different options: size, style, and colour especially. The more your custom printed calendar stands out, the more likely your customer is to keep it and use it.

# Don't clutter it up. Leave space for your customers to fill in their own important dates and reminders! A calendar that is already filled in, wonít be much use to anyone.

"How To Get The Most Benefit From Your Promotional Calendar Printing" was brought to you by Advance Printing and Signs Pty Ltd...A true "one stop" PRINTING & SIGNAGE supplier. Want to save TIME, MONEY & STRESS on all your printing needs? Contact us on 02 9749 1966 at 38 Railway Street, Lidcombe, Sydney, NSW Australia 2141

(C) 2009 David Ji - Advance Printing & Signs
Insight Of The Week
See your goal
Understand the obstacles
Clear your mind of doubt
Create a positive mental picture
Embrace the challenge
Stay on track
Show the world you can do it

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