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Hot tips & Ideas Update, Vol-10 Issue #022
November 23, 2010

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Hot Tips Of The Week 24 Nov 2010
Volume 10, Issue 022
1. Note from David

2. Feature Article:
How To Communicate With Your Printer?

3. Insight Of The Week

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Note From David

Hello ,

We had just finished installing a very large sign, five meters above the ground, for one of our customers, when we were confronted by three police officers and ordered to take it down.

Although this incident was caused by our client's failure to get permission from the property owner, before the signage installation, this is definitely one of the most unsatisfactory experiences of my career so far.

Every time we do something for one of our clients, we expect to put a big smile on their face, but this time, our client was so focused on getting the sign up quickly, he forgot to get permission from the owner of the property to do so. When the property owner saw the new sign, he was so mad that he rang the police and insisted on us pulling it down right away... by the time the sign was removed, seven hours later, it was 9:30 in the evening! My client was so upset with the situation, and so were we.

Typically, a problem like this happens due to lack of communication, or simple miss-understanding. This tragedy could have been avoided if our client had clearly negotiated the terms and conditions with the property owner, before hand.

As you can see from this incident, communication is so crucial to the smooth running of any business, helping to build and maintain relationships, so in our feature article "How To Communicate With Your Printer?", we share some aspects of ensuring effective communication with our clients.

Let's get started...happy communicating.

Dedicated to your business success and profits.

David Ji

** Email David Ji Now **
Feature Article

How To Communicate With Your Printer?

Printers are people too! They are people who appreciate common courtesy, correct information, honesty, and respect. Here are some quick tips for talking to your printer.

1. Be thorough with your information. Tell your printer everything you need up front. Even if you're a repeat customer, take the time to fill in all the contact information and project specs. Don't assume that you'll be remembered -- your printer has other clients and a lot of employees who may not all know you personally.

2. Be honest with your due date. If you need something on Friday, tell your printer that's when you need it. If you can't pick it up on Friday, then you need it Thursday. Don't say you need it Wednesday when you need it Friday! Padding your due date can lead to rushed jobs.

3. Speaking of which, ASAP is not a due date. If you need it today, say today. If tomorrow's okay, say tomorrow. Being specific will help your printer schedule all print jobs appropriately.

4. If you really do need a quick turnaround, talk to your printer about exactly what you need and when you need it BEFORE you start designing. This gives your printer a chance to suggest sizes, colours, and paper stock that will be suitable for your timeline.

5. Be prepared to be flexible, especially if you're on a deadline. You may need to limit your choices in order to get your project done on time.

6. Submitting your files electronically? Don't assume your printer has the font you used. Send the font with your files just in case.

7. Submitting images electronically? Convert them to CMYK (four-colour process colours) before you send them over, so you'll have a better idea of what the finished product will look like. Otherwise, your printer will have to take the time to convert the image for you -- and the finished product won't look the same as the mock-up on your computer screen.

8. Don't be a pest. Make sure you have everything together and ready for your printer -- if you keep calling and adding or changing things, you're only adding more time to your project and more stress to your printer.

9. Use common courtesy. Say please and thank you. If someone does an extra-great job on your behalf, tell the boss how happy you are. A little kindness goes a long way.

10. Pay your bills on time. Being a good client can come in handy when you need a rush job or special project printed.

11. Trust your printing professional's opinion. If they suggest a different type of paper for a project, there's probably a good reason. Be open minded and consider the options -- and thank them for their time and input!

"How To Communicate With Your Printer?" was brought to you by Advance Printing and Signs Pty Ltd...A true "one stop" PRINTING & SIGNAGE supplier. Want to save TIME, MONEY & STRESS on all your printing needs? Contact us on 02 9749 1966 at 38 Railway Street, Lidcombe, Sydney, NSW Australia 2141

(C) 2010 David Ji - Advance Printing & Signs

Insight Of The Week
"Here's the problem. Most people are thinking about what they don't want,
and they're wondering why it shows up over and over again."

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