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Hot tips & Ideas Update, Vol-10 Issue #021
November 09, 2010

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Hot Tips Of The Week 10 Nov 2010
Volume 10, Issue 021
1. Note from David

2. Feature Article:
Powerful Presentation Folders In Ten Easy Steps

3. Insight Of The Week

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Note From David

Hello ,

Which sale is harder to make and costs more money? Which sale needs constant innovation and is more challenging? Which sale faces more competition? The answer: the first sale!

By contrast, selling to existing customers has a much higher conversion rate! That's why understanding the importance of looking after existing clients and working at customer relations, has always been a fundamental principle of business.

But, our business understanding can be taken to a new level! It's a lot easier to sell to an existing customer than to a new prospect, lots of smart businesses set up a sequence of offers to get their customers to keep buying year after year, an "auto pilot" way to keep their customers spending. They can then focus the majority of their resources on the more challenging business of customer acquisition, guaranteeing the long term growth and security of their business.

This is their winning formula for an ever growing business. Think about it, if we can develop and maintain a reliable, predictable customer acquisition process, plus a tested, auto-pilot system to maximise the long term value of our customers, we will no longer experience business growth struggles. This sounds exciting, doesn't it?

Well, what we'd like to share in our feature article is a marketing tool most smart companies use, to impress their prospects. A lot of our clients are reaping the benefits of using a "business image boosting" presentation folder in their marketing, though it will require a certain amount of time, money and effort, are you ready?

Please enjoy the "Powerful Presentation Folders In Ten Easy Steps"

Dedicated to your business success and profits.

David Ji

** Email David Ji Now **
Feature Article

Powerful Presentation Folders In Ten Easy Steps

You want your company to have a professional look -- especially when you are promoting your products and services. One great way to make your company look organized and sleek is with a presentation folder.

If you are preparing a business proposal, service quote, product information, or conference handouts, a professionally printed presentation folder will raise your chances of turning leads into sales. Why? Because a presentation folder makes a strong, lasting, and positive impression on clients and prospects.

Are you ready to get the most from your presentation folders?

1. Put your contact information everywhere. On the presentation folder itself, of course, but on every single insert, too. If one piece gets separated from the rest, your potential clients will still have a way to contact you.

2. Look for content flexibility. If you have information that changes frequently, you'll need to be able to reprint inserts inexpensively. Last minute additions and other marketing inserts are a breeze if you pick up some matching paper for use in your laser printer.

3. Try the ultimate in versatility: print your company name, logo, and contact information on the folder. The insides can be individually tailored for each prospect, market, and customer. This is a great way to go if you provide many different services; you have a uniform look by using the same presentation folder each time, but can target your information accordingly.

4. Prefer to get a longer life span from your presentation folder? Print your contact information only on your business card and not on the folder itself. This way, if you move or change your contact information, all you have to do is insert a new business card into the business card slit and you can stick with the same folders for years to come.

5. Don't forget the finishing touches. Most presentation folders have gloss varnish or gloss/matte lamination for a durable, classy finish. Want to go the extra mile? You can make a very stong first impression with your logo or text foil stamped or embossed on the outside of the presentation folder.

6. Make sure your design and format convey the image you want. You don't want your colour scheme or font choices to distract from your main message. Keep the design clean and sharp. And make sure your folder is the right size for the papers and other materials you want to include!

7. Keep your design consistent across the board. Part of creating a brand for your company is having a recognizable logo. Using a consistent design scheme for all your printed items -- presentation folders, letterhead, business cards, envelopes, brochures, and more -- will help your customers and prospects to quickly become familiar with your company. And if you order all your printed items at the same time, you will often enjoy a package rate from your printer.

8. Choose the right folder style. A self-locking style presentation folder is an ideal general folder for keeping costs reasonable and your materials looking professional. Folders that require gluing can be more expensive than self-locking styles.

9. Choose the right printer. Look for a printer who specializes in folder printing and has the equipment necessary for die cutting, folding, and gluing.

10. The outside has to look as good as the inside. A good looking presentation folder is only half the equation -- the part that makes a prospect open the folder and see what's inside. Make sure your message is just as strong!

'Powerful Presentation Folders In Ten Easy Steps' was brought to you by Advance Printing and Signs Pty Ltd...A true "one stop" PRINTING & SIGNAGE supplier. Want to save TIME, MONEY & STRESS on all your printing needs? Contact us on 02 9749 1966 at 38 Railway Street, Lidcombe, Sydney, NSW Australia 2141

(C) 2010 David Ji - Advance Printing & Signs

Insight Of The Week
"To grow, you must be willing to let your present and
future be totally unlike your past. Your history is not your destiny."

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