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Hot tips & Ideas Update, Vol-10 Issue #016
August 31, 2010

Web-monthly update news

Hot Tips Of The Week 1 Sept 2010
Volume 10, Issue 015
1. Note from David

2. Feature Article:
Customer Service Basics.

3. Insight Of The Week

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Note From David

Hello ,

In these uncertain economics times, we need VISION, DECISION & ACTION. This is the conclusion reinforced in my mind, after an uplifting discussion over the weekend, with a friend of mine .

Because of the fierce competition, on the domestic playing field, and even from the international market, all businesses out there are facing so much competition. As a result, your customers are expecting everything from your service: better price, super quality, personal service and exceptional customer support... people are becoming very selective with their more limited disposable income...

A lot of business owners are complaining that things are quiet... but the good news is, this forces people to make changes, not little changes, but dramatic ones, to increase the profits from their business...

We are undergoing a structural change to our selling process, so when new prospects approach us, we can create the "wow" effect to increase the likelihood of them becoming our customers, as well as catching their contact details, to follow them up...

It's a case of trial and error, and can be a very time consuming process, but I believe it will be an exciting and a fulfilling one.

To help our readers re-engineer their business, and add more value to their goods and services, we have put together this feature article " Customer Service Basics ", hopefully it will give you one or two good ideas, to help you re-form your business through VISION, DECISION & ACTION!

Dedicated to your business success and profits.

David Ji

** Email David Ji Now **
Feature Article

Customer Service Basics

Good customer service will bring customers back. If you send people away happy, they are more likely to come back again AND pass their good experience along to friends and family. Forming relationships with your customers is key to a successful business.

It isn't always easy! Here are some simple things you can do to provide great customer service.

1. Keep your promises. If you say something will be delivered Tuesday, it better be there on Tuesday. Reliability is key to a good customer relationship. Nothing annoys customers (and loses future business) faster than a broken promise.

2. Ditch the sales pitch and listen to what your customers want. Give your customer a chance to talk -- your customer will tell you exactly what he or she needs.

3. Face complaints sincerely. The "you can't please everyone" reaction is a good way to lose an unhappy customer. Some complaints can actually help you improve your products and services!

4. Always answer the phone. People usually don't want to talk to your answering machine or a computer recording with menu options.

5. Be helpful first, look for profit last. Doing good things for people -- without worrying about making the sale -- will do wonders for your business reputation. Everyone you helped (without pushing the sale) will go tell friends and family how kind you were.

6. Train your staff well. Make sure they know enough about your product and services so they don't have to pass a customer off from person to person.

7. Empower your staff to make decisions. If your staff can't do anything without permission, it's going to be very frustrating for your customers.

8. Always give the customer an extra when they make a purchase. Whether it's information on how to use the product, a discount on a future purchase, or a small token (like a promo item printed with your business name and contact information) -- people love to get more than they thought they were getting.

9. Learn to read people. Some people like to browse and be left alone. Some people like to be guided by hand. As you learn to tell the difference, your customers will be happier.

10. Remember repeat customers. This can be a difficult task when you have a high volume operation. Keep notes in a customer file, if it helps. People like to be greeted by name, and they love to be remembered -- it makes them feel important.

11. Make an extra effort. People recognize and appreciate effort made on their behalf.

The bottom line is that good customer service will bring customers in (and keep them coming back) much more than any massive sales campaigns or huge discounts will. Good customer service means making a commitment to learning what your customer wants and what your customer needs -- and taking steps to make it happen.

'Customer Service Basics' was brought to you by Advance Printing and Signs Pty Ltd...A true "one stop" PRINTING & SIGNAGE supplier. Want to save TIME, MONEY & STRESS on all your printing needs? Contact us on 02 9749 1966 at 38 Railway Street, Lidcombe, Sydney, NSW Australia 2141

(C) 2010 David Ji - Advance Printing & Signs

Insight Of The Week
"Achievement seems to be connected with action.
Successful men and women keep moving.
They make mistakes, but they don't quit."

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