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Hot tips & Ideas Update, Vol-10 Issue #015
August 17, 2010

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Hot Tips Of The Week 18 Aug 2010
Volume 10, Issue 015
1. Note from David

2. Feature Article:
Ten More Essential Elements For Your Newsletter Printing.

3. Insight Of The Week

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Note From David

Hello ,

Being in the printing and signage business, we deal with small business owners all the time. From my observation, when most new business owners start up, they tend to check what their competitors are doing and copy their marketing tactics and the way they operate their businesses...

While this is a safe strategy, there is always the danger of becoming just another average business, making it very hard to be truly outstanding, and profit generating.

Daring to be unique and doing the opposite of what everyone else is doing is a big challenge for most of us, but with the story of Donald Trump's golf course, (at $264 million just to get it opened, the most expensive ever built), we can get an insight:

Donald Trump tried to give it more character with three fake waterfalls and crushed white-marble sand ... the 18th hole alone, took $61 million to build! Hit your ball too far left and you're in the surf.

Just imagine all the priceless media attention Donald Trump reaps from this -- you have to check it out, that's what the media are saying!

He doesn't consider how much the golf course will cost, only how much it will make, and with the $300,000 membership fee, he's laughing all the way to the bank.

We've dedicated 3 e-zines to the theme of newsletter publication. It is such a big topic, I decided to continue with one more feature article on the subject: " 10 MORE Essential Elements For Your Newsletter Printing "

On the surface, it's obvious that newsletter publication will cost you time and money, but like Donald Trump, let's concentrate on how much more money you'll make.

By publishing your own newsletter, you'll be retaining and nurturing the relationships with your customers and prospects, putting you ahead of your competitors. Now let's look at how much more attention and increased sales this can bring you...


Dedicated to your business success and profits.

David Ji

Feature Article

Ten More Essential Elements For Your Newsletter Printing

If you have read our previous feature article "Ten Essential Elements For Your Newsletter Printing(issue-013)", you are off to a good start. You've got all the newsletter printing basics under your belt -- now you're ready for the advanced elements.

1. Other titles. The deck is another type of headline that goes below the main headline of an article. It can expand on the title or give a summary of the topic. A subhead can be used to divide an article into sections.

2. Continuations. If you are unable to fit an entire article onto a page, you'll need to tell your readers where to go for the rest of the story -- this is called a jumpline. You may also want to indicate on the second part of an article where the first half was, in case a reader missed it on the first read-through.

3. Page numbers. You don't have to number the pages on a short newsletter, but it can be useful for pointing readers to specific articles.

4. Pull Quotes. This is an attention-getter for an article: a selection of text pulled out and quoted in a larger typeface. Reading the pull quote will hopefully draw the reader into the whole article.

5. A mailing panel. If your custom printed newsletter is a self-mailer (no envelope) you will need to dedicate a portion of your space to the return address, mailing address, and postage. It may appear on one half page or one third of a page that faces out when folded.

6. Colour. A departure from the usual black and white can give your newsletter printing an extra kick. You can use coloured boxes to highlight text like the table of contents or a popular, regular column. Printing coloured pictures can get expensive; if you really want coloured pictures, stick to a few instead of every one in the newsletter.

7. A readable typeface. Stick to standards like Times, Courier, and Helvetica for your newsletter printing. Go easy on the italics; they can slow reading speed by about a third. Bold is good for pointing out key facts or drawing attention to names.

8. A large enough typeface. Make sure the text is large enough for your readers! Don't make your text any smaller than 10pt. An older audience will appreciate a 12pt text size. Headlines can be 18 or 24pt. People won't complain about good type, but you will hear from your readers if the words are too small to read!

9. Clip art. Clip art is great because it's free and easy to find. However, don't over-do the cutesy clip art in your newsletter printing. Not every article needs an illustration.

10. A deadline. Get too many people involved and you may not be able to get your newsletter out on time. Whether you're publishing quarterly, monthly, or weekly, make a deadline and stick to it. Be sure to include printing and mailing time in your schedule.

Putting a newsletter together for printing isn't a quick and easy thing. For a great-looking, professional, attention-grabbing newsletter, you need to put in time and effort on your design. Talk to your printer for newsletter templates, design ideas, and suggestions on getting the most for your money.

'Ten More Essential Elements For Your Newsletter Printing' was brought to you by Advance Printing and Signs Pty Ltd...A true "one stop" PRINTING & SIGNAGE supplier. Want to save TIME, MONEY & STRESS on all your printing needs? Contact us on 02 9749 1966 at 38 Railway Street, Lidcombe, Sydney, NSW Australia 2141

(C) 2010 David Ji - Advance Printing & Signs

Insight Of The Week
" There are no limitations to the mind except those we acknowledge -
both poverty and riches are offspring of thought."

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