If you have read our previous feature article "Ten Essential Elements For Your Newsletter Printing(issue-013)", you are off to a good start. You've got all the newsletter printing basics under your belt -- now you're ready for the advanced elements.
1. Other titles. The deck is another type of headline that goes below the main headline of an article. It can expand on the title or give a summary of the topic. A subhead can be used to divide an article into sections.
2. Continuations. If you are unable to fit an entire article onto a page, you'll need to tell your readers where to go for the rest of the story -- this is called a jumpline. You may also want to indicate on the second part of an article where the first half was, in case a reader missed it on the first read-through.
3. Page numbers. You don't have to number the pages on a short newsletter, but it can be useful for pointing readers to specific articles.
4. Pull Quotes. This is an attention-getter for an article: a selection of text pulled out and quoted in a larger typeface. Reading the pull quote will hopefully draw the reader into the whole article.
5. A mailing panel. If your custom printed newsletter is a self-mailer (no envelope) you will need to dedicate a portion of your space to the return address, mailing address, and postage. It may appear on one half page or one third of a page that faces out when folded.
6. Colour. A departure from the usual black and white can give your newsletter printing an extra kick. You can use coloured boxes to highlight text like the table of contents or a popular, regular column. Printing coloured pictures can get expensive; if you really want coloured pictures, stick to a few instead of every one in the newsletter.
7. A readable typeface. Stick to standards like Times, Courier, and Helvetica for your newsletter printing. Go easy on the italics; they can slow reading speed by about a third. Bold is good for pointing out key facts or drawing attention to names.
8. A large enough typeface. Make sure the text is large enough for your readers! Don't make your text any smaller than 10pt. An older audience will appreciate a 12pt text size. Headlines can be 18 or 24pt. People won't complain about good type, but you will hear from your readers if the words are too small to read!
9. Clip art. Clip art is great because it's free and easy to find. However, don't over-do the cutesy clip art in your newsletter printing. Not every article needs an illustration.
10. A deadline. Get too many people involved and you may not be able to get your newsletter out on time. Whether you're publishing quarterly, monthly, or weekly, make a deadline and stick to it. Be sure to include printing and mailing time in your schedule.
Putting a newsletter together for printing isn't a quick and easy thing. For a great-looking, professional, attention-grabbing newsletter, you need to put in time and effort on your design. Talk to your printer for newsletter templates, design ideas, and suggestions on getting the most for your money.
'Ten More Essential Elements For Your Newsletter Printing' was brought to you by Advance Printing and Signs Pty Ltd...A true "one stop" PRINTING & SIGNAGE supplier. Want to save TIME, MONEY & STRESS on all your printing needs? Contact us on 02 9749 1966 at 38 Railway Street, Lidcombe, Sydney, NSW Australia 2141
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