A well-designed newsletter can be a great asset to your company. But no matter how great your articles are, if your newsletter is poorly designed, nobody is going to bother to read it. So what might you accidentally be doing to sabotage your own newsletter printing?
1. Cluttering up the nameplate. You don't have to put your company logo, trade associations, and other membership logos into the nameplate. Let the name of your newsletter stand on its own; find another place for the other stuff.
2. Using a boring name. The Pet Shop News may only appeal to people who shop at that particular pet shop; Tales of the Tails will catch the attention of any animal lover. A clever name can get your newsletter printing out to a bigger audience.
3. Too many graphics. Going overboard with decorative boarders, clip art, and shaded backgrounds can make your custom printed newsletter too hard to read.
4. Not enough graphics. A minimalist approach to graphics and images can backfire in newsletter printing. Sure, you can include more text, but pictures help draw your readers into the articles. You should try to include at least one picture on every page of your newsletter.
5. Too many text enhancements. Don't go overboard with the italics, bold face, and underlining in your newsletter printing. If you try to make everything stand out, nothing will stand out, and your custom printed newsletter will be hard to read.
6. Not enough white space. If you cram graphics and type into every square inch of printing space, your readers will find it hard to focus. A little white space in your newsletter printing helps make your articles easier to read.
7. Spelling and grammar errors. Take the time to proofread your newsletter before printing. The tiniest error can destroy your credibility with the reader.
8. Interrupting your reader. You want your readers to keep reading. Little things -- like having a sentence start at the bottom of one column and finish at the top of the next - - will automatically keep the reader moving along. Think of it as ending a column "on one foot" -- you want your reader to immediately go to the next column to put the other foot down and get the rest of the information.
9. The wrong kind of paper. If your newsletter printing doesn't survive the mail to reach your readers, you've wasted your money.
10. Missing that deadline. If your newsletter contains valuable information that needs to reach your customers before Valentine's Day, make sure you've got it written, designed, and to the printers in plenty of time. Nothing undermines your business like getting important dated information after that date has passed. Think about a special sale that nobody shows up for -- because they won't hear about it for another week. Or another day. It's frustrating for both the customer and the business owner.
'Ten Things You Can Do To Ruin Your Newsletter Printing' was brought to you by Advance Printing and Signs Pty Ltd...A true "one stop" PRINTING & SIGNAGE supplier. Want to save TIME, MONEY & STRESS on all your printing needs? Contact us on 02 9749 1966 at 38 Railway Street, Lidcombe, Sydney, NSW Australia 2141
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