Sending a newsletter is a great way to announce new events and products and keep customers and employees involved in what's going on with your company. But for your newsletter printing to boost your business, you're going to need to do more than just slap together some articles and headlines.
Getting the Most from Colour
* Be colour smart. Spot colour can help draw attention to important elements in your newsletter printing, but you should try to stick with good old black-and-white for readability when it comes to the text. So where should you use colour? A little colour goes a long way, so think about adding it to your nameplate, pull quotes, or in graphic illustrations (like charts).
* Don't go overboard with colour. Printing your article headlines in colour, for example, only disrupts the reader. Think of colour as an accent, not as the main attraction for your newsletter. A colored box makes a good background for a pull quote, but not necessarily for the whole article.
* Old fashioned is still in fashion. You know those old-style books, where the first letter of the chapter is big and fancy? Large initial letters (with colour) can make the start of your article stand out.
Stand Out From the Crowd
* Make your custom printed newsletter timely. If you publish quarterly, make sure the information is useful to that season! You wouldn't want to read a "Summer Skin Care" article when you're shoveling snow... would you?
* Think about different sizes. You don't have to make your newsletter exactly the same as everybody elses...if you don't want to. Talk to your printers about options like gatefolds, spiral folds, or zigzag folds. Different sized paper and different orientations (horizontal vs. vertical) can help your newsletter printing stand out.
* Make your headlines grab the reader's attention. The headline should make people want to read the rest of the article. It should answer two questions: what is this article about and why should I read it?
* Use your subheads to keep the reader hooked. Pair an exciting headline with an informational subheading in your newsletter printing, not the other way around. The headline should get the attention and the subheading can tell readers what they're going to get.
* Print your newsletter on recycled and/or recyclable paper. It's just a good thing to do for the environment, and it's an easy way to earn brownie points with your readers. Just a little note like "Printed On Recycled Paper" at the bottom of the page is enough to get your message out.
A Picture is Worth a Thousand Words
* Pick action photos over mug shots. They're just more interesting! And you want your newsletter printing to be interesting... right?
* Don't forget the caption! Readers will stick with a caption for up to five lines of text, so it can pretty much be as long as you need it to be.
* Eyes draw the eye. Make sure you can see the faces of people in the pictures.
Make the Body Easy to Read
* Let your copy make the reader continue. Finish a column in the middle of a sentence, so they naturally go on to see how it ends.
* Don't leave too many hyphenated lines. One easy way to cut back on the hyphenation is to NOT justify the right side of the text. Ragged edges tend to look better than justified paragraphs.
* Watch your widows. Widows are lines that contain only part of a word or a short word. Revise your text to absorb widows into the line before.
* Enough is enough. Make a paragraph approximately six lines/three sentences long. Part of newsletter printing is making your articles easy for your readers to absorb.
* Be objective. If your writing is too biased, it will only appeal to those who share your same opinions. Chances are, extremely biased writing will only alienate half your readers.
* Go for the soft sell. Save the hard sell tactics for the sales letter. Your newsletter printing shouldn't read like a sales brochure. Think about making it more like a newspaper!
* Don't assume your readers have a dictionary handy. Too many big words will drive your readers away. Always go for a conversational tone and vocabulary in your newsletter printing.
'How To Get The Most From Your Newsletter Printing' was brought to you by Advance Printing and Signs Pty Ltd...A true "one stop" PRINTING & SIGNAGE supplier. Want to save TIME, MONEY & STRESS on all your printing needs? Contact us on 02 9749 1966 at 38 Railway Street, Lidcombe, Sydney, NSW Australia 2141
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