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Hot tips & Ideas Update, Vol-10 Issue #06
April 14, 2010

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Hot Tips Of The Week 14 Apr 2010
Volume 10, Issue 06
 
1. Note From David

2. Feature Article:
Ten Tips For Building A Mailing List

3. Insight Of The Week

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Note From David

Hello ,

Businesses are changing their way of making sales, because of the way people are making their buying decisions--based on peer recommendations through the on-line social network. This change is going to happen with or without your participation, but it's so revolutionary that your competitors will no doubt have already joined it, presenting their businesses to millions of people, while cultivating relationships with their existing and prospective clients.

This shift is so huge, it brings about a fundamental change in the way we run our businesses, forever changing the old business model!

Under the old business model, customers had no avenue for expressing what they felt about you and your business, but now people can publish their good or bad experiences, uncensored, to thousands, even millions of people, via social networking engines like Facebook (with 250 million active members), Twitter, YouTube (the second largest search engine in the world today), Flickr, Digg etc.. And they can update them anywhere, anytime-through their computers, mobile phones, all of which you have no control over, and their messages will stay in cyber-space 24/7, forever!

This is quite scary! And because of this power of on line social networking, businesses can be built or destroyed within a very short space of time. We can either ignore or embrace the awesome power of on-line social media , but the bottom line is, people are making buying decisions based on the conversations they are having and the feedback they are getting on-line.

So now the challenge for businesses is not just in setting up a website, but in figuring out how to get the traffic (better yet, free traffic) to it, and reaping the profits from it . It is not just about setting up the social media (your blog, etc), but about setting it up for a target niche market, with the appropriate message and approach, to attract those people you want as your customers, and to do all these things automatically, quickly and cheaply.

So let's share our feature article: "Ten Tips For Building A Mailing List", though we believe that a lot of the points in it are essential to the success of your on-line social marketing, we are just scratching the surface of properly utilising the on-line social networking media, so let's get into the game, shall we?!

Dedicated to your continuing business success and profits

David Ji

Feature Article

Ten Tips For Building A Mailing List

The first step in building a relationship with current and potential customers is finding the right people for your mailing list. Yes, you can purchase a mailing list and send your sales letters, marketing postcards, and other advertisements out at random..but you may see more profits by targeting the right people, rather than targeting as many people as you can.

So how do you get the "right" people to see your message?

1. Make sure the letters, postcards, newsletters, and other mailings are worth reading. Take your time with design and writing. Be picky. Proofread carefully. Try to write something that you would be interested in reading! Make it look good and be easy to read.. and print it on decent paper. Make the information interesting, relatable, and useful.

2. Make it easy to sign up for your newsletter. Don't make your potential readers jump through hoops to get your information. A simple "enter your email address for a free monthly newsletter" box on every page of your website can help you build that mailing list. If you go to any trade shows or seminars, have a form for people to fill out to join your mailing list.

3. Giving a lecture or seminar? Be sure to pass around that sign-up sheet. Offer a free gift, discount, or consultation to everyone who signs up for your newsletter. Just be sure you follow up! And follow up quickly -- you want to act while your name is fresh in the mind of the potential customer.

4. Give readers an incentive. Pick one subscriber at random to receive a free gift or coupon for discounted services. Introduce a "refer a friend" program and award prizes for referrals. Use your mailings as a friendly heads-up when you have something new and exciting going on -- not as a high-pressure, annoying sales pitch.

5. Use your newsletter content to direct people back to your website. Refer to articles from previous issues and provide a link. Talk about changes at the site, and feature new products.

6. Spread the word. Post your articles anywhere and everywhere, with links back to your site. Set up an RSS feed so people can get your new content immediately. Join message boards and online communities that are related to your business. Include a link to your site with every post you make.

7. Get your readers to spread the word. A simple note at the bottom of your mailing like "feel free to share this with friends and family" can get your message moving.

8. Be patient. Immediate results are exciting, but it will take a while to develop a relationship with potential customers. Provide genuine value over time -- through interesting and useful articles -- and your relationships will grow. Some people will drop off the list; some people will spread the word and bring friends and family to your business.

9. Don't abuse your knowledge. People hate spam. Assure your potential clients that you won't be sharing their personal information or selling their addresses to spammers.

10. Don't forget your subscribers once you've got them. Make them feel special with coupons and offers that are only available to people who receive your newsletters.

" Ten Tips For Building A Mailing List " was brought to you by Advance Printing and Signs Pty Ltd...A true "one stop" PRINTING & SIGNAGE supplier. Want to save TIME, MONEY & STRESS on all your printing needs? Contact us on 02 9749 1966 at 38 Railway Street, Lidcombe, Sydney, NSW Australia 2141

(C) 2010 David Ji - Advance Printing & Signs
Insight Of The Week
"You never will be the person you can be if pressure, tension and discipline are taken out of your life."

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