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Hot tips & Ideas Update, Vol-10 Issue #04
March 16, 2010

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Hot Tips Of The Week 17 Mar 2010
Volume 10, Issue 04
1. Note From David

2. Feature Article:
Are You Ready For A Business Makeover?

3. Insight Of The Week

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Note From David

Hello ,

There is no doubt that we're living in a consumer 'attention deficit' society. Just look around and you'll realize how often you get distracted by the sheer amount of advertising out there. Businesses spend countless sums of money in the pursuit of prosperity, competing with each other for your attention.

That's why a celebrity like Paris Hilton gets paid millions of dollars, not because she is especially talented, or has achieved something outstanding, but because of her unique ability to grab people's attention.

Let's say that in your business you normally close deals with a certain percentage ratio, what if you get twice the number of people to notice and become interested in your business? That's right, you'll double your sales! That's why businesses have an obligation to maximize their resources, to command, retain and control their prospects' attention.

So, I'd like to share our feature article with you -- Are You Ready For A Business Make-over? It's all about getting attention. Hope you'll pick up at least one or two good ideas that will help you attract those 'attention deficit consumers.

Dedicated to your continuing business success and profits

David Ji

Feature Article

Are You Ready For A Business Makeover?

Makeovers are pretty popular these days -- for people, for homes, for families, and for careers. So why not try a makeover on your business and advertising?

The pros:

# A makeover gives you a new outlook if you're stalled or in a rut.

# A makeover gives you a fresh start if you've had some setbacks in the past.

# Fresh signage and advertising can give your business a jumpstart!

# A makeover may attract new customers who didn't notice you before.

The cons:

# You have to be willing to take a big risk in changing your image.

# You'll have to redesign everything at once for the best impact -- a piecemeal image change won't make as big an impression. So that can mean a big chunk of your advertising budget gets used up in a short amount of time.

# You may have to part with a logo or ad campaign that you're extremely fond of.

To start, take a look at your logo. How old is it? Have you had the same logo since the day you opened your doors? Starting your makeover with your logo will help you come up with a unified image for your storefront, business cards and other printed materials, vehicles, and even uniforms.

If you've been using the same logo and same colour scheme for too long, people can get too used to it. They can tune it out -- your business and advertising become just part of the scenery. It may take a dramatic makeover to make potential customers sit up and take notice. But even a small change -- like changing your logo colours -- can make a difference.

Some new, exciting ideas to consider in your business makeover:

# Illuminated signs can draw attention to your location day and night, whether you're open or closed.

# Large banners or murals on your exterior walls -- especially on the sides, where you may not already have a sign -- can attract attention from all directions.

# Vertical banners on stands can make your store-front or interior look new and classy.

# Window graphics can make your storefront colourful and exciting!

# Vehicle graphics turn your business vehicles into a mobile advertising force.

# Design a logo that looks good HUGE (like on a banner) and small (like on your business card) to create uniformity throughout your media. Think about contrasting colours for their eye-catching power.

The whole point of advertising is to attract new customers… right? If your potential customers have been looking at the same signs and the same storefront for ten years or more, they’re looking right past you. Tradition is important, but not so important that you should let an old logo or old advertisement hold your business back.

" Are You Ready For A Business Makeover? " was brought to you by Advance Printing and Signs Pty Ltd...A true "one stop" PRINTING & SIGNAGE supplier. Want to save TIME, MONEY & STRESS on all your printing needs? Contact us on 02 9749 1966 at 38 Railway Street, Lidcombe, Sydney, NSW Australia 2141

(C) 2010 David Ji - Advance Printing & Signs
Insight Of The Week
"Life is too short to waste.
Dreams are fulfilled only through action,
not through endless planning to take action."

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