There are a lot of advantages and disadvantages to putting your picture on your business card. Taking a look at both can help you make the final decision.
. Your card will have more color than a typical business card, and will stand out.
. A photo will make you seem more approachable -- potential customers already know what you look like.
. A photo can give an impression of trustworthiness; a viewer may decide you have
an honest face. Subjective impressions can be an advantage or a disadvantage.
. A photo will help new contacts find you in a group of people -- like a convention or trade show.
. A photo will give people the feeling that they already know you; people generally like doing business with people they know.
. People do judge a book by its cover and a person by how he or she looks. Subjective impressions can be an advantage or a disadvantage.
. You'll need to go get a good picture of yourself taken before your cards can be printed.
. Your appearance can quickly become outdated, thanks to clothing and hairstyle changes. Keeping your photo up-to-date can be expensive when you consider the price of the photographer and the business cards.
. Adding a photo to your business card could increase the printing cost.
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