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Hot tips & Ideas Update, Vol-10 Issue #01
February 02, 2010

Web-monthly update new


Hot Tips Of The Week 03 Feb 2010
Volume 10, Issue 01
 
1. Note From David

2. Feature Article:
Outdoor Advertising and Vehicle Signage

3. Insight Of The Week

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Note From David

Hello ,

The first issue of our e-zine for 2010 is out. Due to Australia Day, we deferred the release of our e-zine by one week to make sure everyone gets the chance to read this, our first issue of 2010--another exciting year ahead.

I heard a few stories of our clients stopping their ads & promotions too early last year, thinking it was close enough to the end of the year, but now their sales are down and they need to get their momentum going again. Of course I also heard a lot of encouraging stories of 2009 being a big year for many of our clients, mainly because of trying new ways of marketing their business, and then sticking to what works.

" YOU REAP WHAT YOUR SOW! " - one of the most important laws in the universe. In our case, (thanks to our 3-month challenge of last year), we are still experiencing business growth, even though this is traditionally our " quiet season ", during the challenge period we tested new marketing channels and improved on our marketing system...

After the New Year holiday, to recharge ourselves, most of us make our new year's resolutions. To make this a year of " bringing dreams to reality ", we need to put constant effort into learning and growing, then our success is assured, we'll reap the big rewards from the seeds we sow.

Some of our clients are trying different media to get their marketing message across, such as radio, TV or tele-seminar. Some are even trying Bus (vehicle) wrap advertising...great great effort! Since we have over 12 years experience in providing a true "One-stop Printing & Signage" service to individuals, businesses & local government, we'd like to share a few insights into " outdoor advertising and vehicle signage " with you, I trust you'll get a good idea of the various methods available for taking your business to a higher level, please enjoy our feature article.

Dedicated to your continuing business success and profits

David Ji

Feature Article

Outdoor Advertising and Vehicle Signage

Outdoor advertising is more than just billboards, these days. There are lots of creative ways, to spread the word about your product or service!

Billboards might be the first thing that pops into your head when you think of outdoor advertising -- and that's not a bad thing. Billboards are a great way to get your message out to a lot of people in a relatively short amount of time, and even billboards are changing and advancing these days.

Tri-face billboards give advertising space to three advertisers, rather than two (front and back). The billboard rotates, giving each advertiser equal exposure. The motion makes the billboard more eye-catching; where drivers would have ignored a billboard before, they may now give it a second look. Speaking of motion, billboards don't have to be static. Neon, fiber optics, and other accents can bring your image to life.

Some billboards offer LED message space so you can give real-time, changing information to the audience. These are becoming more and more popular, and can be used for anything from time and temperature to stock prices and more!

Vehicle wrapping is a newer trend, but one that has advanced rapidly over the last ten years or so. If you've never heard of it before, here are the basics: gigantic decals are applied to a vehicle. The designs may cover everything (including windows) but must still provide driver visibility. The vinyl wrap must be weather and light resistant and must adhere to the vehicle but can still be easily removed without damaging the vehicle's paint job.

Vehicle wrap advertising is frequently seen in high traffic areas, during rush hour. Yes, some people are paid to drive their wrapped cars or trucks around a certain area at a certain time of the day. Bus wraps became available in the mid 1990s; personal vehicle wraps became more popular around 2000. Just imagine the power of a fleet of vehicles wrapped with your logo and contact information! Even if you only wrap company vehicles (and not independent drivers) you've got a mobile advertising fleet, that's guaranteed to grab attention for your brand.

A vehicle wrap can be a serious investment -- a few thousand dollars, at least -- but you're getting an average of three years of life on each wrap. Studies on the effectiveness of vehicle signage have found that a wrapped car can make more than eight million impressions in a year!

Other vehicle advertising, such as taxi tops and magnetic signs, help to provide a mobile fleet for your advertising dollar. Outdoor media -- unlike radio, newspaper, or other traditional advertising -- can reach the entire spectrum of people in your area. People who have long commutes are hard to reach with print ads, because so much of their free time is spent on the road.

(C) 2010 David Ji - Advance Printing & Signs
Insight Of The Week
"The big secret in life is that there is no secret. Whatever your goal, you can get there if you are willing to work. It is called massive action. Action is the gas in the tank. Without it, the car will not run."

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