Outdoor advertising is more than just billboards, these days. There are lots of creative ways, to spread the word about your product or service!
Billboards might be the first thing that pops into your head when you think of outdoor advertising -- and that's not a bad thing. Billboards are a great way to get your message out to a lot of people in a relatively short amount of time, and even billboards are changing and advancing these days.
Tri-face billboards give advertising space to three advertisers, rather than two (front and back). The billboard rotates, giving each advertiser equal exposure. The motion makes the billboard more eye-catching; where drivers would have ignored a billboard before, they may now give it a second look. Speaking of motion, billboards don't have to be static. Neon, fiber optics, and other accents can bring your image to life.
Some billboards offer LED message space so you can give real-time, changing information to the audience. These are becoming more and more popular, and can be used for anything from time and temperature to stock prices and more!
Vehicle wrapping is a newer trend, but one that has advanced rapidly over the last ten years or so. If you've never heard of it before, here are the basics: gigantic decals are applied to a vehicle. The designs may cover everything (including windows) but must still provide driver visibility. The vinyl wrap must be weather and light resistant and must adhere to the vehicle but can still be easily removed without damaging the vehicle's paint job.
Vehicle wrap advertising is frequently seen in high traffic areas, during rush hour. Yes, some people are paid to drive their wrapped cars or trucks around a certain area at a certain time of the day. Bus wraps became available in the mid 1990s; personal vehicle wraps became more popular around 2000. Just imagine the power of a fleet of vehicles wrapped with your logo and contact information! Even if you only wrap company vehicles (and not independent drivers) you've got a mobile advertising fleet, that's guaranteed to grab attention for your brand.
A vehicle wrap can be a serious investment -- a few thousand dollars, at least -- but you're getting an average of three years of life on each wrap. Studies on the effectiveness of vehicle signage have found that a wrapped car can make more than eight million impressions in a year!
Other vehicle advertising, such as taxi tops and magnetic signs, help to provide a mobile fleet for your advertising dollar. Outdoor media -- unlike radio, newspaper, or other traditional advertising -- can reach the entire spectrum of people in your area. People who have long commutes are hard to reach with print ads, because so much of their free time is spent on the road.
(C) 2010 David Ji - Advance Printing & Signs