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Hot tips & Ideas Update, Issue #004
August 11, 2009

Web-monthly update new

Hot Tips Of The Week 12 Aug 2009
Volume 09, Issue 004
 
1. Note from David

2. Feature Article:
How To Create Professional Looking Letterhead To Make You Stand Out From Your Competitors.

3. Insight Of The Week

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Note From David

Hello ,

Thank you again guys, for all your encouragement. Apparently people are interested in our articles and a lot of you said that you'll keep them for future reference.

Since the concept of reviewing your business printing essential pieces, to establish your professional identity, is so popular, I believe you'll love this week's feature article: "How To Create Professional Looking Letterhead To Make You Stand Out From Your Competitors".

Make no mistake. Your letterhead will often be your first introduction to a potential client, it shows and tells your customers who you are. You'll definitely want to polish it, to add an image of professionalism to your company, in order to compete with the big businesses.

The points addressed in the article will serve you as reminders, and bear in mind the fundamentals ...your letterhead layout, fonts, paper stock and colours should all compliment your business cards, envelopes and other printed materials.

Create a convincing letterhead! All your written introductions, proposals, requests, personal messages......require you to look your best.

Dedicated to your business success and profits

David Ji

Feature Article

How To Create Professional Looking Letterhead To Make You Stand Out From Your Competitors.

Your letterhead is the centre piece of your corporate identity. It creates credibility and respectability for the business it represents. Because it is used to present that most important one-on-one communication, it could be your first introduction to a potential client or business, ensure your letterhead looks its best to compete with other businesses.

Here are a few tips for creating the right letterhead for your business:

Maximise the use of your letterhead
To maximise the use of your letterhead, make sure it can be used as a cost effective way of printing your Quotations, Invoices , covers or letters on your desktop laser printer.

Proper use of your letterhead for fax purposes
If the letterhead will be used for fax purposes, make sure there is enough writing space between the header and footer for printing 'Fax Transmission' and other fax details. Do a fax test before printing to make sure everything is legible and will not give a negative effect because of the watermark, pictures or colours used in the letterhead design.

Ways to enhance the finish of your letterhead printing
Using a bleed or watermark in your letterhead design will give a more professional appearance. Having special finishes like embossing or foil on your letterhead can create a spectacular impression, but will add to the cost of the completed project.

Consider a second page letterhead

You can order matching blank letterhead paper as the second sheet letterhead if your letters have the tendency to be more than 1 page. You can design a second sheet letterhead (also known as a Follower) not containing all the elements of the company's letterhead to make your organization look more professional.


Selection of paper
Do you want to use a coloured paper rather than plain white for your letterhead? Do you want to use a heavier paper? Using the same or similar paper for envelopes and letterheads can help you develop a successful corporate identity. Always test the paper on a laser printer to confirm the paperís compatibility. Also a smooth paper for your letterhead will give you more even print in your laser printers. Take into consideration the location of the folds, check the folding characteristics of the paper if most letterheads are to be folded and inserted into an envelope.

Have all important information included
When designing your letterhead, make sure you have included all important information such as: company logo and slogan, company summary or brief product listing, membership of professional bodies( institutes etc), telephone number, fax number, office address, postal address, email address, website address, name and title if appropriate etc.

Proof read, proof read, proof read!
Check your design for accuracy before it gets printed. Save time, money and frustration with careful double checking.


(C) 2009 David Ji - Advance Printing & Signs

Insight Of The Week
"It is no use waiting for your ship to come in unless you've sent one out."

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