The most important thing in any kind of advertising is to get customers to read your message. To do that, you need to grab their attention!
# Think outside the box -- or the rectangle. Die cutting your bookmarks into unusual shapes can help attract more attention.
# Laminating your bookmark will make it last -- and give it a glossy exterior that will attract the eye.
# A tassel or charm attached to your bookmark will look nice and draw the eye -- but can add extra costs to your printing.
# Use a bookmark instead of a business card -- it has room for all the same information but will stand out in the crowd because of the size.
# Offer your bookmarks to the local library -- librarians could even tuck a bookmark into each book borrowed!
# Offer a stack of your bookmarks to your local bookstores -- booklovers will be glad for a free bookmark so they don't have to fold over pages to mark the place where they stopped reading.
# Think about other stores that offer books and might be willing to hand out free bookmarks -- pet stores, department stores, office supply stores, and more.
# You could even walk through a bookstore and tuck your bookmarks into the kind of books you think your customers would read. Are you a landscaper? Slip your bookmark into gardening books. Opening a new sushi restaurant? Tuck your bookmark into cookbooks.
Don't be stingy when handing out your bookmarks. Bookmark printing is a very affordable form of advertising! This is a promo item that can be spread far and wide without breaking the bank. Think of it this way -- depending on the size of the bookmark, you may be able to fit up to eight bookmarks on one sheet of paper. One hundred printed pages turn into eight hundred bookmarks to hand out! And everybody likes freebies. Not everyone will want to (or be able to) purchase immediately, but if they have your bookmark to keep, they may come back to you at a later date.
"Tips and Tricks For Getting The Most From Bookmark Printing" was brought to you by Advance Printing and Signs Pty Ltd...A true "one stop" PRINTING & SIGNAGE supplier. Want to save TIME, MONEY & STRESS on all your printing needs? Contact us on 02 9749 1966 at 38 Railway Street, Lidcombe, Sydney, NSW Australia 2141
(C) 2011 David Ji - Advance Printing & Signs