Back to Back Issues Page
Hot tips & Ideas Update, Vol-11 Issue #012
August 15, 2011

Web-monthly update new

Hot Tips Of The Week 16 Aug 2011
Volume 11, Issue 12
 
1. Note from David

2. Feature Article:
"Tips and Tricks For Getting The Most From Bookmark Printing".

3. Insight Of The Week

Please add "Hot_tips__Ideas_Update@printing-and-graphic-design.com" to your whitelist or address book in your email program,so that you have no trouble receiving future issues!

Send To A Friend  |  Sign Me Up For This E-zine  |  Special Offer  |  Contact Us

Note From David

Hello ,

Does the recent turmoil in world markets signal the coming of a second financial crisis? Many western countries, including the US, and those in the EU, were hit hard by the 2008 banking crisis and the global recession that followed, and the debt in Europe & the US continues to grow. Would China be able to come to our country's rescue?

China's economy could face significant challenges from the slowdown of its main export markets -- Europe and the US, and if China doesn't produce as many goods as before, We can no longer rely on our resources sector to pull us out of a possible recession.

The unpleasant fact is that many businesses in NSW have been cutting back on spending and laying off staff, in the wake of the most depressed retail market in half a century, because the spending in NSW has gone backwards, and things will probably get worse if consumers are hit with a recession.

What can we do to help ensure the survival of our business ?

I believe that in the next 6-18 months, a lot of our competitors will be forced out of business. Out of this, there is at least some good news: their customers will need to buy things from elsewhere, thus we have the opportunity to increase our business market share.

In these challenging times, we need to stay positive and focused on building our businesses, but with such tight budgets, businesses are looking for cheaper ways of advertising.

In April, I shared a very effective way to make people aware of your services...bookmark printing. In this ezine, we'd like to explore the subject a bit more.

So please enjoy our feature article: " Tips and Tricks For Getting The Most From Bookmark Printing"!

Dedicated to your business success and profits.

David Ji

** Email David Ji Now **
Feature Article

Tips and Tricks For Getting The Most From Bookmark Printing.

The most important thing in any kind of advertising is to get customers to read your message. To do that, you need to grab their attention!

# Think outside the box -- or the rectangle. Die cutting your bookmarks into unusual shapes can help attract more attention.

# Laminating your bookmark will make it last -- and give it a glossy exterior that will attract the eye.

# A tassel or charm attached to your bookmark will look nice and draw the eye -- but can add extra costs to your printing.

# Use a bookmark instead of a business card -- it has room for all the same information but will stand out in the crowd because of the size.

# Offer your bookmarks to the local library -- librarians could even tuck a bookmark into each book borrowed!

# Offer a stack of your bookmarks to your local bookstores -- booklovers will be glad for a free bookmark so they don't have to fold over pages to mark the place where they stopped reading.

# Think about other stores that offer books and might be willing to hand out free bookmarks -- pet stores, department stores, office supply stores, and more.

# You could even walk through a bookstore and tuck your bookmarks into the kind of books you think your customers would read. Are you a landscaper? Slip your bookmark into gardening books. Opening a new sushi restaurant? Tuck your bookmark into cookbooks.

Don't be stingy when handing out your bookmarks. Bookmark printing is a very affordable form of advertising! This is a promo item that can be spread far and wide without breaking the bank. Think of it this way -- depending on the size of the bookmark, you may be able to fit up to eight bookmarks on one sheet of paper. One hundred printed pages turn into eight hundred bookmarks to hand out! And everybody likes freebies. Not everyone will want to (or be able to) purchase immediately, but if they have your bookmark to keep, they may come back to you at a later date.

"Tips and Tricks For Getting The Most From Bookmark Printing" was brought to you by Advance Printing and Signs Pty Ltd...A true "one stop" PRINTING & SIGNAGE supplier. Want to save TIME, MONEY & STRESS on all your printing needs? Contact us on 02 9749 1966 at 38 Railway Street, Lidcombe, Sydney, NSW Australia 2141

(C) 2011 David Ji - Advance Printing & Signs

Insight Of The Week
"We have a choice every day - to act on yesterday's good intentions
or get an early start on tomorrow's regret."

Please fill out this quick survey to make sure we are giving you the right information. this should only take a few minutes of your time and your feedback will help us to better tailor the content of our "weekly hot tips and updates"newsletter
Send to a friend  |  Visit Our Site  | Special Offer  |  Contact Us
(C) 2011 David Ji - Advance Printing & Signs .All rights reserved

Back to Back Issues Page