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Hot tips & Ideas Update, Vol-11 Issue #008
May 17, 2011

Web-monthly update new

Hot Tips Of The Week 18 May 2011
Volume 11, Issue 08
1. Note from David

2. Feature Article:
"Tips and Tricks for Getting the Most From Door Hanger Printing".

3. Insight Of The Week

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Note From David

Hello ,

Marketing techniques are changing at lighting speed, but most marketers are not adjusting their campaigns accordingly. Top performers are now more focused on customer acquisition and retention, even the big players are now less focused on brand building than they were. Their marketing priorities run like this: retention of existing customers as the first priority, with acquisition of new customers as the second, followed by the maximising of the profits from each customer.

I believe most of us will agree with the order I just cited, but the big questions are: do our marketing budgets match our priorities? And how much of our energy and resources should we devote to them?

We all know that the top marketers are more proactive in tracking and adjusting their campaigns, so should we show the same dedication, to guarantee a positive financial outcome for our business?

In our last e-zine, the feature article about Door Hanger printing was quite popular, and I know a few of you are doing the homework now, for printing your first batch of door hangers. So keep up the good work, I believe you'll get great results from it.

In order to make life easier, for those of you who need more help with door hanger printing, here is another article: "Tips and Tricks for Getting the Most From Door Hanger Printing".


Dedicated to your business success and profits.

David Ji

** Email David Ji Now **
Feature Article

Tips and Tricks for Getting the Most From
Door Hanger Printing.

If you want quick results to generate more traffic to your business, door hanger printing is a good way to go. Think for a moment about the apartment complex nearest to your office or retail location. How many people live there? In a relatively short amount of time, you could stick a door hanger on each doorknob in that apartment complex and put your business in front of a lot of potential customers.

Using door hangers for advertising is simple, direct, and effective. Most people think of door hangers in terms of restaurant menus, but don't limit yourself! Here are some ideas to get you thinking about door hanger printing:

* Holding a seminar or conference? Print the day's schedule on a door hanger and leave it on each participant's doorknob.

* Are you a landscaper, gardener, roofer, or painter? A door hanger with your prices and a coupon for a free estimate will have your phone ringing.

* Heat up your summer air conditioning sales with a door hanger campaign.

* Is your scout group, sports team, or school holding a fundraiser? Spread the word with door hangers in your neighborhood.

* In the auto industry? Whether you're renting, selling, or fixing cars, a door hanger can help spread the word about your services.

* Advertise homes for sale in the neighborhood or mortgage rates with printed door hangers.

* Spread the word about your insurance services -- for homes, autos, and more -- with door hanger printing.

* Part of a health care network? A door hanger can list all the different medical professionals in your network in one easy place for current and future patients and emergency situations.

* Print your local sports team's schedule on a door hanger so everyone knows when the next home game is! Gather some sponsors to help defray printing costs.

* Running for local office? A door hanger is a quick and easy way to get your platform in front of the voters.

Perhaps the biggest benefit of door hanger printing is that you don't have to set aside money in your advertising budget for mailing costs. Hand delivering your door hangers means you don't have to pay a penny for postage, envelopes, or mailing lists! That extra money can go into printing more door hangers or using a higher quality paper or more colours in your printing. Door hangers can be delivered repeatedly -- think about door hanger printing for each season to advertise special events, sales, and services.

If you have the time, you can add a personal message to your door hangers for that extra special touch. A landscaper or roofer may want to make notes about the property or jot down a quick estimate. A political candidate may want to add a personal "thank you for your support" message to households that have donated to the campaign or a "don't forget to vote" reminder with the election date.

"Tips and Tricks for Getting the Most From Door Hanger Printing" was brought to you by Advance Printing and Signs Pty Ltd...A true "one stop" PRINTING & SIGNAGE supplier. Want to save TIME, MONEY & STRESS on all your printing needs? Contact us on 02 9749 1966 at 38 Railway Street, Lidcombe, Sydney, NSW Australia 2141

(C) 2010 David Ji - Advance Printing & Signs

Insight Of The Week
"Stand up to your obstacles and do something about them.
You will find that they haven't half the strength you think they have."

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