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Hot tips & Ideas Update, Vol-11 Issue #006
April 12, 2011

Web-monthly update new

Hot Tips Of The Week 13 Apr 2011
Volume 11, Issue 06
1. Note from David

2. Feature Article:
Make Your Bookmark Printing Bring In Sales.

3. Insight Of The Week

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Note From David

Hello ,

Do you know that in today's business world, we have to spend literally three times as much on advertising just to get half the result we used to get?

Consumers are being bombarded with all types of marketing messages like never before, and it's much harder to stand out from the crowd. Our best option, of course is not just working harder, but working smarter, a lot smarter.

And If we're serious about this, we need to review all the marketing strategies we are currently using and find out if there is a better, more effective alternative.

For instance, it's a very common practice to send out a brochure to prospects or to existing clients, but people normally don't want to read it, let alone keep it. Normally a brochure flags the signal: "this is a sales message", but tell me honestly, are you keen on reading yet another sales brochure?

What if we can condense your sales message into a nicely designed book mark? We at Advance Printing & Signs have been giving away our own book marks for more than 10 years, and we still find it a very effective way to make people aware of our services...

So I'd like to share our feature article "Make Your Bookmark Printing Bring In Sales!"


Dedicated to your business success and profits.

David Ji

** Email David Ji Now **
Feature Article

Make Your Bookmark Printing Bring In Sales.

Bookmarks aren't just for book stores! Printed bookmarks are an affordable way to make sure everyone knows about your product or services. With bookmark printing, you don't have to worry about postage costs and mailing lists -- you can just hand out your bookmarks. These affordable giveaways mean that everyone can walk away with a bookmark and no one feels slighted.

The type of paper you choose will determine the life of your bookmark. If you don't need your bookmarks to last, you can always print on basic letter/A4 paper. However, if you'd like your customers and potential clients to be able to reuse the bookmark, you should probably use a heavier paper stock. Glossy paper (or paper with a glossy coating) is durable and eye-catching because it's shiny. Thicker paper will resist ripping and stay in shape longer. Your printing professional can help you choose a bookmark paper that won't bust your budget.

With bookmark printing, you have very little space for your marketing message. So make sure you get the important things out there:

* Your business name! The whole point of bookmark printing is to spread the word about your business, store, or services.

* Your contact information. That includes your store or office address, web site, phone number, email address, and fax number. Make it easy for potential customers to get in touch with you.

* A few key points about your business or service. Remember, space is limited on a bookmark. You may only have room to focus on one product, service, or event! Before you start designing your bookmark, it's a good idea to list all the things you might like to include in order of importance -- this way, you won't leave out something you really wanted to include.

* A small graphic will help draw attention to your bookmark and move the reader's eye through the text -- but don't just have a graphic for graphic's sake. Pick an image that supports your message.

Double-sided printing will give you a little extra space for information, if you just can't narrow your focus to one item, service, or event.

Want to encourage more responses to your bookmark printing? Your bookmark can double as a coupon for a free gift, a complimentary consultation, or a discount on purchases. Slip a bookmark in with every purchase to encourage customers to keep coming back.

Make Your Bookmark Printing Bring In Sales was brought to you by Advance Printing and Signs Pty Ltd...A true "one stop" PRINTING & SIGNAGE supplier. Want to save TIME, MONEY & STRESS on all your printing needs? Contact us on 02 9749 1966 at 38 Railway Street, Lidcombe, Sydney, NSW Australia 2141

(C) 2010 David Ji - Advance Printing & Signs

Insight Of The Week
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to think and act on building the life you desire."."

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