You may not be thinking of your local elementary schools and high schools as ideal places for advertising...but it maybe time to re-think.
Does the school budget in your community pass every year? If it doesn't, the school is probably looking for different ways to raise money. Your business could come to the rescue, providing signage for sports fields -- at entrances, on the scoreboard, at concession stands, and more. Imagine high school sports fans walking into a stadium and seeing your business logo on the back of every seat! The money you spend not only helps the school, it helps your business reputation and brand.
Signage isn't the only option for helping your local schools raise money for sports equipment, playground upgrades, class trips, or school programs. Your business could designate a day, weekend, or month where a portion of all sales support a particular effort at your local primary school or high school. You get the publicity (and extra business) as parents and friends come in to shop; the school gets a nice donation at the end of the day.
Interested in sports? Why not use some of your advertising budget on school spirit items -- like noisemakers, mini footballs, or t-shirts -- printed with your logo on them? The school gets to show their support for their favorite team and you get tons of exposure. Advertising professionals count teenage boys among the hardest groups to market to; getting involved with school sports is a great way to grab their attention.
And the opportunities to help out your favourite school aren't done yet! How about yearbooks, facebook, newspapers, and literary magazines? Your company could buy advertising or help offset printing costs in return for putting your logo in a prominent place. Make your ad into a coupon and you'll be able to track just how much response your advertising dollars are getting.
If you think it isn't worth advertising to school children, think again. Young shoppers bring in billions of dollars around the world each year. Putting some of your advertising budget into schools can pay off in a big way!
What are the benefits of in-school advertising/sponsorship?
* Children and parents will recognize your company's name and logo.
* You'll gain a reputation as a person/company that cares about the community.
* Long after the children graduate, the families will remember that you were involved in the school and continue to patronize you.
* Other schools may approach you for help with their fundraisers, signage, and other needs.
* And don't forget -- by putting some of your advertising money towards supporting your local schools, you're doing a good thing!
Promoting your business via supporting your local schools was brought to you by Advance Printing and Signs Pty Ltd...A true "one stop" PRINTING & SIGNAGE supplier. Want to save TIME, MONEY & STRESS on all your printing needs? Contact us on 02 9749 1966 at 38 Railway Street, Lidcombe, Sydney, NSW Australia 2141
(C) 2010 David Ji - Advance Printing & Signs