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Hot tips & Ideas Update, Vol-11 Issue #003
March 01, 2011

Web-monthly update new

Hot Tips Of The Week 02 Mar 2011
Volume 11, Issue 03
 
1. Note from David

2. Feature Article:
Airport Advertising Designing & Marketing Tips.

3. Insight Of The Week

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Note From David

Hello ,

The recent natural disasters in Australia didn't just hit the 'directly flood affected' businesses in NSW, QLD, VIC and WA, they will have repercussions for the whole economy...

Inflation is likely to rise and major projects are likely to be delayed, threatening investment and jobs.

A lot of businesses will find it tough, but this is just the time we need to keep ourselves positive, and look for new opportunities.

We can always dig deeper, stretch our limits, push ourselves to generate more sales. There is always a new and better way, out there!

Maybe we need to think outside the box and look at marketing channels we haven't yet explored. For instance at advertising in airports, schools etc, or at using different media or marketing strategies...

So here are the "Airport Advertising Designing & Marketing Tips" we'd like to share in our feature article. Enjoy.

Dedicated to your business success and profits.

David Ji

** Email David Ji Now **
Feature Article

Airport Advertising Designing & Marketing Tips.

Airport advertising can be extremely profitable for your business -- some companies report as much as a billion exposures annually! These tips will help you and your printing professional, design effective signs for your airport advertising campaign.

1. Certain colours are used in informational signs, like yellow and black or green and white. These signs are easy to read and understand at a distance.

2. Be aware of yourviewer's moods. Travellers who are about to depart are often anxious and stressed, worrying about making their plane on time. Black letters on a yellow background are easy to identify and read. Travellers who are between flights are often more relaxed and have time to kill -- or time to look at signs. Those who have just arrived at their final destination are relieved but often tired. White letters on a green or blue background are easy to read and use soothing colours.

3. Think about changeable messages. Giant digital screens and other digital advertising are the hot new trend in airport advertising. Your message can change quickly and easily -- attracting attention while remaining easy to read.

4. Think about images rather than words. Advertising coffee? The image of a steaming cup may be more powerful than a long description.

5. Travellers spend the most time in the terminal areas -- especially with security checkpoints requesting that they arrive an hour or more before their flight. Beyond the security checkpoints, you can use colorful signs and graphics that will lure your potential customers away from the boredom of sitting at the gate waiting.

6. Think about jet bridge sponsorship -- your ad will be the last thing a traveller sees before boarding and the first thing they see on arrival at their destination.

7. Baggage carts can be advertising in motion!

Airport Advertising Designing & Marketing Tips was brought to you by Advance Printing and Signs Pty Ltd...A true "one stop" PRINTING & SIGNAGE supplier. Want to save TIME, MONEY & STRESS on all your printing needs? Contact us on 02 9749 1966 at 38 Railway Street, Lidcombe, Sydney, NSW Australia 2141

(C) 2010 David Ji - Advance Printing & Signs

Insight Of The Week
"The person who makes a success of living is the one who sees
his goal steadily and aims for it unswervingly.
That is dedication."

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