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Hot tips & Ideas Update, Vol-11 Issue #001
February 01, 2011

Web-monthly update new

Hot Tips Of The Week 02 Feb 2011
Volume 11, Issue 01
 
1. Note from David

2. Feature Article:
How to maximise your postcard printing dollars?

3. Insight Of The Week

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Note From David

Hello ,

Welcome back! I hope you all had a very relaxing holiday and are ready for a thrilling 2011.

Personally I believe this year will be a very interesting one.

From what I can see, the Australian economy should be chugging along, especially in the first half of the year, with the red hot sector the Mining Industry, taking our GDP to new heights. Unfortunately as a consequence, the retail & service sectors of our economy will have to carry the burden of high interest rates, leading to less disposable income for normal consumers, and intensified competition, so much so, that most of our clients will find 2011 to be quite challenging.

But with right thinking, planning and action, we can reap the rewards for the efforts we put forth.

By "right thinking" I mean a mindset that says nothing can stop us from achieving our goals. Let me share:

On the second day of 2011, my wallet was stolen while I was buying a carton of beer, to relax and celebrate... this incident really upset me, but for only about 5 minutes, as I put a positive spin on the negative experience.

Think about it, though I had to cancel all the credit cards, I would be getting new cards, a new driver's licence and a new wallet, what better way to start my new year?

I know my 2011 will be very exciting, so will yours.

Having said that, my plan for our e-zine for this year, is to focus our feature articles on taking advantage of the different types of printing available, making your printing items outstanding, thus increasing sales and promoting your business.

Do you know what a powerful tool postcard printing can be for your business? Postcards catch your eye quickly and are often the first things read. Even if you aren't interested in what the postcard has to say, you probably (at least) check out the message before you toss it in the trash.

Please enjoy our feature article: " How to maximise your postcard printing dollars? "

Dedicated to your business success and profits

David Ji

Feature Article

How to maximise your postcard printing dollars?

Have a sales message to get out? Need to notify customers of a change of address, an upcoming sale or event, or an exciting new product? Have you thought about postcard printing? Think about your daily mail - postcards catch your eye quickly and are often the first things read. Even if you aren't interested in what the postcard has to say, you probably (at least) check out the message before you toss it in the trash, whereas sales letters and mailed brochures are usually tossed out before the envelope is opened.

These tips will help you maximise your postcard printing dollars.

* Keep your message short and simple. If your message is short enough and direct enough, your customers will read and understand it on the very first glance. Your space for postcard printing is pretty limited; throwing too much information at your reader is a good way to overwhelm or confuse them. A simple, straightforward message is your best bet.

* Be careful with your quantity. You may pay more for postcard printing at a smaller quantity, but think about the alternative: ordering more cards at a lower per-card price means paying more in total for cards you may not use.

* Be smart about your mailing list. If you can't afford postcards for everyone, select the people who have a track record of responding to your offers. Target recent customers with your postcard printing -- your company will still be fresh in their minds. Target repeat customers with your postcard printing -- you already have a relationship with them.

* Use color to grab and hold your reader's attention. Marketing research shows that full color postcard printing is more effective than single color or two color processing. You may want to splurge on full color postcard printing; the results can more than pay for the cost of printing.

* Choose your coating carefully. There are different types of coating available to protect your full-color postcard printing. Aqueous coating is a fast drying, water based coating -- probably the most affordable. UV coating is a glossy, plastic finish; film lamination is a plastic film applied to your postcards. Different types of coating can change your cost dramatically.

* Make sure you know the postal regulations. You can't just cut a normal piece of paper to the right size and send it! The smallest size a postcard can be is the side of an index card -- 3 by 5 inches. It must have a minimum thickness of .007 inches.

* Variations in size can be a good thing or a bad thing. An oddly sized postcard can change both your postcard printing costs and your mailing costs, but it can also get you more attention from your customers because it stands out.

* Use images to help catch your reader's eye. You can purchase stock photography and choose an image that is in line with your message. Try to pick a unique image; no sense in using a picture your competitors may have used already!

* Try to time your delivery on a Tuesday or a Wednesday. Why? Because mid-week mail volume tends to be lighter. If your postcard is the only thing in the mail, your readers will pay more attention to it.

'How to maximise your postcard printing dollars?' was brought to you by Advance Printing and Signs Pty Ltd...A true "one stop" PRINTING & SIGNAGE supplier. Want to save TIME, MONEY & STRESS on all your printing needs? Contact us on 02 9749 1966 at 38 Railway Street, Lidcombe, Sydney, NSW Australia 2141

(C) 2010 David Ji - Advance Printing & Signs

Insight Of The Week
"To grow, you must be willing to let your
present and future be totally unlike your past.
Your history is not your destiny."

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